Arab News: Saudi Food Show drives innovation, strategic growth to accelerate thriving market
At the Saudi Food Summit, the audience gained a fascinating insight into the trends and growth opportunities in the retail sector from expert speakers in the public and private sectors. Justin Emmanuel Steinbach, CEO of IFFCO Professional, Manuel Garabato, marketing director of Global Emerging Markets, General Mills, Bobby Rajendran, CEO of Tamimi Markets, and Jens Sievert, director — international design and branding — Daymon, spoke about why organizations needed to embrace AI in their day-to-day operations, explaining how it could speed up experimentation, simulation and decision-making.